138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31
GTM Live
00:00
How to Track Sales Qualified Opportunities and Custom Conversions
The measurements very simple. How many people are coming through your web sit asking for a demo? Are qualified? Become a qualified opportunity and buy something. And then you can build out your conversion rates through the funnel, and you can set a estimated value of what that demo request is worth to you based on the allowable custom acquisition cost. But ultimately comes down to, how much does that demo cost? What's the likelihood we're going to win, and how much therefore is it going to cost us to acquire that customer?"
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