Incentives that create loyalty

Nathan recommends aligning company and personal goals with equity, profit share, or meaningful upside to ensure loyalty.

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Most founders are desperate to hire — but they're asking the wrong question. It's not "How do I find great people?" It's "How do I find people who care as much as I need them to?"

Here's the truth: you can't scale alone. And no one will ever care about your business as much as you do. But after building Foundr and making every hiring mistake in the book (including paying half-million-dollar salaries that didn't work out), I've learned this: caring can't be taught, but it can be detected.

In this episode, I share the exact framework I use to hire outliers and build a team that treats Foundr like their own. This is how we've built a high-performance culture where people don't just show up — they go the extra mile.

Here's what you'll take away: • Why caring can't be taught, but how to spot the early signs in interviews and reference checks • The culture mistake that kills performance: your worst performer sets the standard for everyone • How mission and purpose become your secret weapon for attracting people who actually give a shit • Why ownership beats micromanagement — and how to give people real outcomes, not just tasks • The incentive structures that create loyalty: equity, profit share, and aligning personal goals with company goals • Why connection and relationships matter more than driving people harder

If you're scaling and struggling to find people who care, this episode will change how you hire, lead, and build your team.

If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

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