265 - How To Build A Successful Content Engine for Dark Social | K1 Ops Keynote
GTM Live
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Is Your Content Marketing Strategy a Good Idea?
Inestha: The key is that it's always on. And then through the feedback from the audience, we determine where to go next. It's a very agile approach. There needs to be an agile way to collect feedback of what people care about and then immediately integrate into the strategy. In order to be relevant to day, relevance really matters. We're going to put out podcasts on wednesday, friday and sunday every week but what we talk about in those podcasts might be different. So there's probably some blend of campaign level promotion and then unity level stuff that i'm doing. You know, how do you become part of the daily conversation that your buyer as opposed to
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