185 - Dark Social vs. Dark Funnel | Demand Gen Live S2 x47
GTM Live
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How to Track Early Stage Metrics
In pursuit of tracking early stage metrics, companies make the wrong decision for the ystem. They want their sales peam to make a hundred phone calls, but they never scrutinize whether those hundred phone calls are actually driving the right outcomes. The people that are doing this are not salespeople, and they're not incentivized to close deals. Instead, companies are like o will pay you t k base. We'll hope you get to a hundred and forty k o t e. Most people never get there. That's wat yo m t do. And every a e makes more money than what they're doing right know what they'redoing right now. Nd, they drive more revenue
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