I sit down with Marcus Harvey, General Manager and EMEA Sales Director at Targus, to explore their groundbreaking work in sustainability and the tech-accessories sector. With over 40 years of experience in understanding materials' social, environmental, and chemical impact, Targus is a leading force against greenwashing and a pioneer of sustainable business.
Marcus shares with me how Targus has continued to innovate and prioritize sustainability, creating long-lasting, environmentally friendly tech protection. I also learn more about the collaborative efforts between Targus and their channel partners in preventing over two million plastic bottles from ending up in the ocean and landfill.
One example is the Targus 15.6" EcoSmart ® Zero Waste Backpack which utilizes recycled materials in all elements of the product, even its packaging. It uses it to create the bag's standup silhouette. Thoughtfully designed to help reduce waste, the bag's external packaging is flattened into a rectangle, slipped into a pocket along the back panel, and reused as structural support and added laptop protection.
In addition, this bag was designed with the environment in mind. Using GRS-certified recycled materials, 20 plastic bottles were kept out of our waterways and landfills, shredded into small flakes, re-polymerized into plastic chips, and heated and spun into yarn stitched sewn into the fabric of this EcoSmart® bag.
Marcus Harvey is a passionate leader dedicated to building a successful and sustainable business with Targus. Take advantage of this engaging episode that delves into the world of sustainable tech accessories and the crucial role they play in tackling climate change. Tune in and learn how Targus is shaping the future of the tech-accessory industry.
