Contagious Why Things Catch On, by Jonah Berger
Bestbookbits
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The Importance of Behavioural Remains
People often imitate those around them. Behaviour is public and thoughts are private. The more public a product or service is, the more it triggers people to take action. Shapes, sounds and a host of other distinctive characteristics can also help products advertise themselves. Items like the Living Strong wristband provide insight to who people are and what they like. If a wristband creates more behavioural residue, then the cost-country ride ever could have.
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