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“Lead magnets definitely still work. I think they’re having a resurgence right now.” — Chenell Basilio
It took 60 episodes.
But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quietly a waste of time.
In this episode, we break down the three lead magnet formats we see winning, why “quick win” matters more than length, and how tactics like comment-to-get and pop-up newsletters can create real growth flywheels. We also talk about when lead magnets don’t make sense (yes, that’s a thing) and the simple promotion step most creators skip that could double the impact of what they’ve already built.
KEY TAKEAWAYS
- The “Trojan horse” that beats the “Subscribe to my newsletter” CTA
- Whether or not lead magnets still work
- 5 keys to a creating a successful lead magnet
- The most critical lead magnet mistakes to avoid
- The best types of lead magnets working right now
- Chenell's number #1 tip for lead magnets
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