206 - Marketing's Job Shouldn't Be To Facilitate Sales Doing Sales | The Ungated Marketing Podcast
GTM Live
00:00
What's the Difference Between Demand Generation and Demand Capturing?
Most companies right now call it demand generation, but it's really just capturing existing demand in the market. The way that you actually create demand involves things that are difficult to measure. And so if you can see here, the most advantageous position would be to educate people your target accounts and make them consider your company first. But most companies don't.
Play episode from 34:32
Transcript
