138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31
GTM Live
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The Compounding Results of Marketing Innovation
Companies right now have a product road mouth, sometimes, that goes out for years about the things that they want to have in their product. Most companies can't is because they're too short term focused and running a marketing strategy that doesn't work as well any more. And if you think about that from a business standpoint, the idea that you are executing in channels where your competitors don't even know about yet,. or they're not taking seriously the idea that i was on linked in in two thousand 19 and still to this day, most of my coronqo competitors still don't do it - we're over here growing rapidly. I would argue that the same thing is going on
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