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Episode 9 - Retail vs DTC - Should Brands Be Focusing on getting in Retail

Chew on This - Digestable DTC Content

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The Importance of Packaging for Collagen Brands

"We don't have landing pages to sell somebody. But we have to update it on the packaging," Chew says. "I think that's almost condensing your landing page and putting it on the front of your packaging in the most aesthetic way possible" If you're about to hit some type of retail placement, don't be afraid to utilize your list,. Give them incentive to support you in other channels.

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