Why People Seek Gurus

A new group of fans flocked to NLP in the 90s: pickup artists. At the center of the movement was Ross Jeffries, a hypnotist and purported expert in getting women into bed. Jeffries lets Zoë in on the secret to his success, as she and Alice grapple with the realization that maybe they, as journalists, have more in common with pickup artists than they’d like to admit.

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