Applying lab findings to consumer decisions

New research reveals your "forgotten" memories might not be gone. Dr. Paul Garrett explains fuzzy memory, the 3-4 item brain limit, and why your gut feelings might be memories you didn't know you had.

Dr. Garrett's article on The Conversation:

https://theconversation.com/gone-but-not-forgotten-how-fuzzy-memories-improve-decision-making-278883