How Do You Know if You've Been in This Business for 10 Years?

The company was like, yabo, we spent one point eight million dollars in trade shows and were aready committed to those next year. And so i committed to my f over the next 12 months that i'm going to measure the r oi on every single one of these 13 trade show booths that we're going to build. And there was one out of the 13 that generated positive r oi. They'll run the tactics, they'll create marketang. We'll collect vanity metrics like leeds or contacts or web site traffic or things like that, and they'll never actually scrutinize the real ri. You kno, it thist. Read af to look at the