Elevating Transportation Sales and Marketing with Jennifer Karpus-Romain
The Logistics of Logistics
The Importance of Alignment Between Sales and Marketing
I think the alignment between sales and marketing is incredibly important. I suspect some people are trying to do more with less. It's hard to not shrink in a market like this, whether you're a trucking company or a broker or a 3PL warehouse. Everybody's feeling a little bit of a pinch right now.
Jennifer Karpus-Romain and Joe Lynch discuss elevating transportation sales and marketing. Jennifer is the Executive Director of the Transportation Marketing and Sales Association (TMSA), an association that enables sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections and resources for close to a century. Click here to register for 2023 TMSA ELEVATE Conference – June 11 – 13, 2023, Savannah, GA
About Jennifer Karpus-RomainJennifer serves as the Executive Director at the Transportation Marketing & Sales Association (TMSA) and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. Karpus-Romain has her Bachelor of Science in Journalism from Ohio University and received her MBA from Capella University.
About Transportation Marketing and Sales Association (TMSA)Sales and marketing professionals in the logistics and transportation industry come to the Transportation Marketing and Sales Association (TMSA)as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits. The association was founded in 1924 and has gone through many names and iterations throughout the years, but it's mission to be the resource for its members has never changed.
Key Takeaways: Elevating Transportation Sales and Marketing- Jennifer Karpus-Romain is the Executive Director of the Transportation Marketing and Sales Association (TMSA).
- The Transportation Marketing and Sales Association (TMSA) is a professional association focused on advancing marketing and sales practices within the transportation and logistics industry.
- TMSA provides a platform for professionals in transportation marketing and sales to network, exchange ideas, and access valuable resources.
- The association offers educational programs and resources to enhance the knowledge and skills of its members, including webinars, articles, whitepapers, and industry-specific research.
- TMSA hosts events and conferences throughout the year, providing opportunities for industry professionals to connect, learn from experts, and stay updated on the latest trends and innovations.
- Membership in TMSA offers benefits such as access to exclusive content, networking opportunities, discounts on events and publications, and the ability to engage with a community of transportation marketing and sales professionals.
- TMSA promotes thought leadership within the industry through its partnerships with leading organizations and experts, who contribute to the association's initiatives and resources.
- The association offers a certification program, the Certified Transportation Marketing Professional (CTMP), which recognizes individuals who have demonstrated expertise in transportation marketing and sales.
- TMSA actively advocates for the transportation and logistics industry, addressing key challenges, promoting best practices, and fostering collaboration among its members.
- The association provides a platform for companies in the transportation and logistics sector to showcase their products and services through sponsorships, advertising opportunities, and participation in TMSA events.
- 2023 TMSA ELEVATE Conference – June 11 – 13, 2023, Savannah, GA
- TMSA's website serves as a comprehensive hub for transportation marketing and sales professionals, featuring a directory of members, a blog with industry insights, and a wealth of resources to support professional growth and success.
Transportation Marketing and Sales Association (TMSA)
2023 TMSA ELEVATE Conference – June 11 – 13, 2023, Savannah, GA
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