Cooper Marsh Co-Owner & Agent of CrossFit Athletes.
Ecom Gold
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The Importance of Partnership Deals
When brands engage with an athlete what typically are they looking to get out of a relationship with an athlete and does that often match up to what an athlete is willing to deliver for a brand? Yeah I think it depends it's you can't just put a blanket answer and say yeah the brand is looking for this right because obviously if you look at it just from a business perspective it's a marketing play. If somebody comes in they only want ROI it might not be the best fit as it's like hey you want to flash in the pan deal we're hoping to make a ton of money on this cash grab and dip, that's just not necessarily going to work.
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