Translating tentpoles into retention

NBC Sports president Rick Cordella joins Dylan to discuss a pivotal month for the network, from the Super Bowl to the Winter Olympics and the NBA All-Star Game. Cordella explains how live sports fuel subscriber growth for Peacock, often driving audiences to other programming, and reflects on the enduring value of broadcast television, the challenges of media fragmentation, the strategic importance of retaining premium sports rights, and more.

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