#459 Dean Somerset - Personal Trainer Career Masterclass
Lift Free And Diet Hard with Andrew Coates
Platforms, Substack, and Email Lists
Dean recommends Substack and email lists, arguing email gives direct access and higher open rates.
Author, personal trainer, and prolific fitness industry educator Dean Somerset returns as we film live in person (watch on YouTube or Spotify).
Dean shares his experience with:
Is it reasonable to expect to live completely pain free for life
What acute factors increase injury risk
His best practices to minimize injury risk
How to communicate with clients dealing with pain
How to manage and work around pain and injury
When to refer out to allied health care professionals like physical therapists
Training with injured limbs
And more
Dean also gives a breakdown of many fitness career success thoughts including:
Why he feels starting a career now is completely different than when we started, both challenges and opportunities
Should you start in a commercial gym today
What skills to work on early
In-person and online coaching
Trying different ideas and figuring out what you enjoy
Why he’s still committed to full time in-person training
How he uses semi-private training to expand his capacity
His love for writing
How to approach writing now in a fitness career
And a goldmine of other career success ideas
Dean also shares details about:
His Complete Fit Pro Blueprint seminars with Tony Gentilcore
The NSCA Alberta Provincial Clinic in Calgary May 2nd where Dean, Andrew, Chad Landers, and others are presenting
More info: https://www.nsca.com/events/state-and-regional/alberta-provincial-clinic/
Some early details about his second book
Instagram: @dsomerset1
CHAPTERS
00:53 New Seminar Blueprint
03:20 Pain Is Common
04:22 Pain-Free Expectations
05:31 Sponsor Break – Meal Prep
06:36 Injury Risk Factors
09:09 Pain Perception Talk
21:14 When To Refer Out
22:30 Training Around Injuries
25:19 NSCA Clinic Preview
25:56 Cross Education Rehab
28:12 Modern Trainer Challenges
32:51 Influencers And The Attention Economy
41:17 In Person Vs Online Coaching
44:52 Arnold Expo Encounters
45:42 In Person Training Value
47:06 Scaling With Semi Private
50:11 Delivering Semi Private Well
53:45 Rolling Starts And Flexibility
57:10 Business Systems Mindset
01:02:53 Choosing Projects You Enjoy
01:08:49 Writing Skills And Platforms
01:16:04 Email Lists Over Algorithms
01:24:19 Events, Travel And Wrap Up
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