RV 41 - Another Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #7
GTM Live
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How to Measure the Win Rate of Opportunities in a Sales Process?
Win rate is calculated and then Opportunities needs to be further defined what it what do we consider and opportunity? Most companies will consider it based on the stage of the opportunity. I find that there's a more scientific accurate predictable way to do it by measuring the win rate of specific pipeline sources like Outbound cold calling giving away gift cards, you know a declared intent website conversion someone that asks for a demo at an event, etc.
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