Why every CEO must be on LinkedIn

Are you leaving deals on the table because your LinkedIn presence isn't backed by proven strategies that actually build credibility and authority?

If you're leading a company, driving growth, or building your personal brand, LinkedIn isn't optional anymore—it's where buyers, partners, recruits, and even AI engines go to decide if you're legit. And here's the problem: what used to work on LinkedIn (post and hope, chase likes, blast press releases) doesn't work now. The platform has shifted. Reach is down. Algorithms are smarter. And if you're not showing up as a true topic authority, you're invisible—sometimes before you even get the meeting.

This episode breaks down what's actually happening behind the scenes and how you can adapt using proven strategies that align with the new AI-driven reality.

By listening, you'll discover how to:

• Position yourself (and your company) as a credible topic authority that LinkedIn's algorithm wants to reward

• Create content that sparks real conversations instead of getting ignored or "thumbed" into oblivion

• Leverage your team to multiply reach and influence without relying on expensive ads or outdated tactics

Hit play now and learn the proven strategies that will help you turn LinkedIn from a passive profile into a powerful growth engine for your business.

Check out:

• 08:45 – The moment Richard explains why LinkedIn completely changed its algorithm in 2025—and how it now evaluates your credibility before showing your content to anyone.

• 18:30 – A powerful breakdown of why company pages struggle with reach and how to use your people (not just your brand page) to multiply authority and visibility.

• 33:15 – The eye-opening shift from selling to humans to selling to AI engines—and what that means for your LinkedIn content and overall digital strategy.

Richard Bliss is the CEO of BlissPoint Consulting and author of Digital-First Leadership, He helps C-suite executives and sales teams transform digital hesitancy into market authority. He is a global speaker across 22 countries, and former Army Artillery Officer. Richard builds scalable influence systems that turn leaders into recognized voices in their markets. Your LinkedIn presence should work harder than you do — building authority, attracting opportunities, and making you top of mind in your market. Richard works with executives who understand that in the 21st century, influence isn't just earned in the boardroom — it's built in the feed.