The cloud has physical limits

There are few worse feelings for a radio journalist than when you realize some tape you thought you had nicely stored is actually gone. And when we say tape, we mean the digital sound recording. All digital files are stored on physical media, such as hard drives or what's called in the industry of digital archiving, "LTO data tape." And anything physical can fail. So, some companies and libraries and public radio stations turn to digital archivists. Marketplace’s Stephanie Hughes spoke with Linda Tadic, who leads the company Digital Bedrock, about her horror stories about tape that just seemed to be gone and why it’s important to maintain your digital work even after you’ve backed it up.