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Data Brokers and National Security

The Lawfare Podcast

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Data Brokering

Data brokerage has long been a practice of companies wanting to sell data to advertisers or share data with one another for specific business purposes. But we have seen a real growth in data brokerage in the lastow ten years at least. One, i think, is a growing emphasis on micro targeting rather than placing ads to an entire town and make it be the same ad. And then the consolidation is another key trend.

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