How Is Search Changing and What We’re Seeing at The Globe

Marc Choquette heads SEO at The Boston Globe and has lived in the blast radius of Google since 2009, but he’s a numbers guy and he’s seen something new and exciting.

He says the data shows that AI isn’t flattening everything evenly, and sites built on original, local, can’t-fake-it reporting are seeing gains.

Marc joins Alan Chapell and I to share the Globe’s playbook on rising above AI slop and how his newsroom has figured out how to “ship, learn, and repeat” its successes.

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