Aligning Business Strategy and Marketing Tactics
Everyday MBA
00:00
Strategy, You Need to Think Bumper Stick
Jim everhart, author of the book brand vision and clear line of sight. He says strategy needs to go front and centere im so what you want to do is "you want to know it, you want to live it" And last thing: Don't look for a free pass; marketing should be standard bearer both externally and internally.
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