How to Build a Successful Startup

12 million pounds of plastic are dumped into the ocean annually. 100% of all muscles tested have microplastics in them. In 10 years, there will be way less single use plastic than there is today. You simply cannot chase a problem that isn't a problem. The criteria we've got are meant to ensure you don't do that. They keep Charlie Munger's words top of mind. Don't be brilliant. Be less stupid.