Is There a Better Way to Build a Digital Advisor?

Having more competition in super I don't think is a bad thing and particularly more awareness of the impact of fees which is something that Vanguard stands for. Direct to consumers is is very difficult and it takes a long time so am I surprised that it takes time? It's a slow grind to build up. So you're trying to build awareness with direct customers. You got to go one by one. GPT: What about AI and chat GPTI presume this is going to really be useful to you guys digital advisor specialists. All right. But what aboutAI andChat GPT, we were talking about how you're a digital advisor. And that was an ambitious concept some years ago because