Are You a Regional Top-of-Funnel Lead Generation Program or a Global Target Account List?

Becca asked about the best way to pivot as marketers when our organization moves from kind of a regional top-of-funnel approach for demand to a global target account list. We have existing leads at all stages of the funnel if there are any quick wins or you know things that we might miss as we pivot, she said. Becca I'm gonna prioritize you real quick and then we'll hop back into Sales velocity calculations. Maybe the last question is what's like the core? What marketing strategy do you use in your company right now? Follow up questions for clarification,. but we do have somebody that wants to ask a question live and needs to hop So Becca I’m