Spotlight Series | Why Promotions May Be The Smartest Place To Invest In Data & AI
Omni Talk Retail
00:00
The Importance of Promotions in Capturing ROI
Promotions are one of the biggest things. Organizations have tried the price optimization route, but they've found that their ability to do things with pricing is very limited. Boston Consulting Group essentially said that somewhere between 20 and 50 percent of promotions achieve nothing. So I think there's a huge opportunity here.
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Transcript
