SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
00:00
I Believe in the Methodology
When i write my books, everything i put in there is everything i know. I i put my soul into it to the point where ant reads a book, they don't need to go further. The thing is, there's two types of consumers of books. There is the d i wires and one will become your marketers. Others will become your consumers. And if you give everything you know in the book, the di wires become your marketing arm for the book. They read the book and say, oh my gosh, this change my life. This book is amazing. These people are looking for the trusted knowledge source. But those who want to know that you're the knowledge source
Play episode from 09:43
Transcript
