In this episode of The Rainmaking Podcast, host Scott Love speaks with returning guest Steve Fretzin—legal business development coach, author, and host of Be That Lawyer—about the core lessons shared in his new book, Be That Lawyer. Steve explains why the book begins with mindfulness and time mastery, stressing that business development success starts with managing stress, mindset, and structure. Drawing from years of coaching lawyers, Steve outlines how burnout, disorganization, and lack of clarity are major barriers to rainmaking—and offers practical systems for time tracking, delegation, and habit-building to counter them.

The conversation also explores how introverts can succeed in business development through preparation and repeatable routines, and how podcasting serves as a powerful tool for networking, content creation, and credibility. Steve shares insights on how lawyers can amplify their brand by repurposing podcast appearances and building long-term visibility. This episode is filled with real-world tactics for becoming a focused, productive, and well-positioned rainmaker.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/p-d0GTEEy-s

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

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Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks. The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.

Links:

https://www.linkedin.com/in/stevefretzin/

https://fretzin.com/

https://fretzin.com/podcast/

https://fretzin.com/101-top-rainmakers-secrets-to-growing-a-successful-law-practice/

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