Personalized Interactions Are a Great First Step

Kyle Poyar is my Catalyst this week. Kyle is an Operating Partner at OpenView Ventures, focused on SaaS revenue growth, specifically in the PLG (Product Led Growth) space.

If you are interested in PLG, innovation, enabling your customers for success, designing for success, creating alignment across your organization and your customer base, you will enjoy this discussion.

We talk about the benefits of a PLG motion, the bluring of lines between the functional areas within organizations, and the positive impact this will have on customers.

We also get into a couple of the common mistakes, and touch on a couple of areas where PLG may not make sense.

Show Links

• Kyle on LinkedIn
• Kyle's Newsletter
• OpenView Ventures

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Connect with Mike

• Mike Simmons
• Catalyst Sale