Bloomberg Businessweek Weekend - July 14th, 2023
Bloomberg Businessweek
00:00
The Importance of Intellectual Property in the Entertainment Industry
Mattel CEO Enon Kreis is very into intellectual property and he is thinking about the media world in terms of bringing, you know, various properties to life. Why hasn't Kelly Barbie had a starring role in a feature film before? I mean, she was invented in like the late 50s, early 60s,. And all of the other iconic characters from Mickey Mouse to Superman have been in movies.
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