How brands capture attention in fragmented media

Global sports fans spend over three trillion hours with sports each year, with another trillion hours set to be added by 2034. Sporting events are monocultural moments to reach multiple segments and demographics at once. ​WARC's Vaniele Casimir joins Anna Hamill to discuss best practice for sports marketing, based on the new report 'What's Working In Sports Marketing'. WARC subscribers can access the full report on WARC.com now: https://www.warc.com/content/article/warc-wwi/whats-working-in-sports-marketing/en-gb/162354