Go-to-market Engineering with Agents

In this episode of This New Way, Aydin sits down with Hai Nghiem from AGI Ventures Canada to explore how Claude Code is changing the way teams build software, automate workflows, and even run go-to-market operations—without requiring everyone to be a developer.Hai walks through real, hands-on examples of using Claude Code as a terminal-based AI agent to qualify inbound leads, generate follow-up emails and statements of work, manage internal context with skills and sub-agents, and even automate browser-based tasks like filling out applications. The conversation dives deep into go-to-market engineering, context engineering, and why skills are becoming one of the most powerful primitives for scaling AI across an organization.If you’re curious how non-technical teams can start using agents today—or how technical teams can dramatically compress GTM and sales workflows—this episode is a must-listen.Key Timestamps00:00 - Intro00:08.334 – “What’s the killer AI product everyone should be using?”00:25.582 – Hai introduces Claude Code and why it’s blowing up01:10.900 – Claude Code as an agent running in your terminal01:45.600 – Go-to-market engineering and reducing SDR teams02:10.222 – Industry trend: shrinking sales teams with AI agents03:45.976 – Claude Code vs Cursor for coding workflows04:32.100 – Writing 90% of production code with AI (safely)05:45.300 – Non-coding automation with Claude Code, Zapier, and n8n06:01.645 – What AGI Ventures Canada does06:45.900 – AI Tinkers community and the origins of AGI Ventures07:38.958 – Automating inbound lead qualification08:50.839 – Live role play: discovery call walkthrough09:12.607 – Using Notion as a live note-taker and context store10:03.350 – Example GTM automation use cases at Fellow11:52.973 – Running Claude Code with “dangerously skip permissions”13:07.050 – Sub-agents vs skills explained16:40.851 – What Claude “skills” actually are17:15.359 – Email writer skill walkthrough20:19.750 – Auto-updating skills from real GTM learnings22:19.592 – How Claude pulls context from Notion automatically25:42.632 – Generating follow-up emails using skills30:08.595 – Generating Statements of Work with scripts31:35.478 – Browser automation with the Claude Chrome extension32:16.870 – Auto-filling applications using personal skills34:56.562 – AI-powered Discord bot for community support37:18.114 – Live fact-checking inside Discord38:09.159 – How to contact AGI VenturesTools & Technologies MentionedClaude (Anthropic)An AI assistant positioned as a business-focused alternative to ChatGPT.Claude CodeA terminal-based AI agent that can write code, automate workflows, manage files, and interact with browsers—used heavily for GTM and internal automation.Claude SkillsLightweight, reusable instruction sets that teach Claude how to perform specific tasks (e.g., writing sales emails) without permanently consuming context.Claude Sub-agentsDelegated agents used to manage context and offload complex tasks without bloating the main agent’s context window.NotionUsed as a lightweight CRM, document store, and central source of truth for agent context.DiscordPrimary internal and community communication platform, integrated with AI bots for automated responses.Chrome Automation (Claude Extension)Allows Claude Code to control the browser and complete web-based tasks like filling out forms.ZapierNo-code automation tool for connecting apps and workflows.n8nOpen-source workflow automation tool often used for advanced AI and agent pipelines.GPT Models (OpenAI)Currently used in AGI Ventures’ Discord bot, with plans to migrate to Claude models.

Contact Hai:agiventures.ca

hai@agiventures.ca

https://ca.linkedin.com/in/haiphunghiemSubscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.