Episode 285: Seth Godin
Freshly Grounded
00:00
The Secret of Predicting the Future
The secret is in predicting the future, if you can. If you are a big organization working in an industry where there are waves of fashion, then what you are describing makes sense. Where it doesn't make sense is e where you are big enough and technically facile enough to actually change the future,. In which case you should ignore the trends. And so in my case, i can see i knew what the trends were. The trendser going to be vapid, shallow, twitter, tick, toky kind of content that people would just consume like candy. I had no interest. I don't need it, cause if i have a million people who like my work. That's
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