630: Sales Process: How To Handle Objections And Use Closing Techniques by Brian Tracy
Optimal Work Daily - Career, Productivity and Entrepreneurship
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How to Handle Sales Objections
Successful sales have twice as many objections as unsuccessful sales. To handle objections effectively you should hear them out completely, without interrupting. Fully 94 % of sales in america are made on a non price basis. Virtually every objection on the basis of price is made for a reason other than price. Your job is to find the real reason.
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