The Importance of Being Yourself

We had the pleasure of interviewing Mereki over Zoom video! Australian/English savant of purposeful pop Mereki releases her debut solo album Death of a Cloud. Created over seven years and three continents, in collaboration with a roster of the artists Mereki trusted most to bring this deeply personal and intuitively conceived material to life, the album is a look into the joy and difficulty of self-realization and finding the universe within, expressing this journey through music – Stream. The album release comes along with the news of Mereki signing with BMG. Proving her success as an independent artist, her progress will be furthered through the creative efforts of BMG along with her own label BunBun Records. Leading up to her album release, Mereki put out the singles "Presence" and "Twin Flame." The creation of "Presence" stemmed from Mereki getting inspired by the guitars reverberating through the walls while in a writing room above the studio where Dhani Harrison and Graham Coxon of Blur were recording. After she began singing a melody that became the first verse, she shared it with Harrison, and then the two were motivated to work together to complete Mereki's composition. "Twin Flame" sentimentally arrived the same week as Valentine's Day as a hymn to kindred spirits. Her singles were met with praise from the likes of Notion, Beats Per Minute, Soundazed and Mundane Mag, as well as editorial support from Spotify's infamous Lorem playlist, making the artist's return her strongest streaming to date. At the end of 2022, Mereki and her Be Kind charity partnered with the Happy Baby Community for a Presents for Presence holiday fundraiser. The campaign helped raise money, awareness, and much needed supplies for asylum-seeking new mothers and their babies. Happy Baby Community provides a holistic approach to healing which includes long term support for both mothers and children. ABOUT MEREKI: Indie Australian/English artist Mereki creates pop with a purpose – vibrant musical worlds that share messages of transcendence and healing without sacrificing the fun. Now based in the UK, she first moved from her native Australia to the USA where she quickly found a home in the spiritually minded creative community of the east side of Los Angeles, collaborating with an impressive collection of producers, writers, and musicians as she refined her song writing and voice, laying the foundations for what was to come. Mereki began writing and releasing music with esteemed writers & producers Dan Nigro (Olivia Rodrigo, Conan Gray, Caroline Polachek) and Justin Raisen (Charli XCX, Sky Ferreira). GRAMMY-nominated superstar producer Ariel Rechtshaid (HAIM, Vampire Weekend, Madonna, Adele) spotted her talent, prompting their collaboration, "Golden Boy", recorded by fellow Australian icon Kylie Minogue. She scored writing credits with Phantogram and Atrak, and guest artist and co-writer credit on tracks with Dhani Harrison, Goldroom, Basenji, Flight Facilities and Holychild. While fronting Goldroom, she performed everywhere from middle America to NYC to Bogotá, Colombia, before going on to perform with electronic act Flight Facilities as their featured vocalist on the duo's sold out North American tour. Kindness and magic are at the backbone of everything Mereki aims to be and be around in her music and in her life. She finds expression for her message in many creative outlets. In addition to music, she is also working on a record label, a children's book, a book of poetry and a collection of portrait photography. In 2016, Mereki created Mereki's Clubhouse, a pop-up event platform with a focus on kindness and creating spaces to give a voice to up-and-coming female artists. The Clubhouse motto "Be Kind" grew into a non-profit organization of the same name. Through all her work with and for others, Mereki found time to create her own music. Her debut solo single, "Blue Lake", was released to critical acclaim from the likes of Spin, Nylon and Flood Magazine. After enduring some personal tragedy and heartbreak, she found catharsis in a brief foray into high-energy punk rock, releasing a few singles that landed her music in a Victoria's Secret commercial. In 2017, Mereki returned to the essence of who she truly is with the release of the Beach EP. The songs on Beach have Mereki's signature style, a distinctly pop-feel with positive messaging, while tracks like "Spiritual", "French Kissing" and "Got It All" also hold an ethereal, dreamy quality. Mereki's return to music marks what has already been an extraordinary year for her, including her UK live debut at the legendary Glastonbury Festival 2022, alongside appearances at a host of UK festivals and headlining shows in London. We want to hear from you! Please email Hello@BringinitBackwards.com. www.BringinitBackwards.com #podcast #interview #bringinbackpod #Mereki #DeathOfACloud #NewMusic #Zoom Listen & Subscribe to BiB https://www.bringinitbackwards.com/follow/ Follow our podcast on Instagram and Twitter! https://www.facebook.com/groups/bringinbackpod Become a supporter of this podcast: https://www.spreaker.com/podcast/bringin-it-backwards--4972373/support. https://bringinitbackwards.com/