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Hannah Elliott on Automotive Industry Trends

Masters in Business

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From Sports to Supercars: An Unexpected Journey

This chapter explores the speaker's transition from a sports background to automotive journalism, sharing humorous anecdotes and reflections on their journey. They discuss early experiences with luxury cars, the evolution of car culture, and the balance between professional engagement and personal enjoyment in the automotive world. The conversation also addresses current trends, including the rise of SUVs and the slow adoption of electric vehicles, while examining how these changes affect the identity of sports car brands.

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