Episode 151: Podcast 151 - Making the Best Questions to Build Effective Testimonials
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
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The Holy Grail of Testimonials
The holy grail of testimonials, the number one thing that everybody wants to get, is a results testimoni. The problem is, for some people, they don't have these. Especially when you're launching a product, like next week, we're doing the sale story master class for the first time. But what i do have are testimonials from people about stuff i've done in the past. So you can have testimonials where people are talking about your past results. Very, very powerful.
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