From designing computer chips and retiring early to becoming CEO of a sexual wellness company, Jeff Abraham has possibly one of the most unique stories I’ve ever heard.

Jeff is the CEO of the sexual wellness brand Promescent. Over the last 4 years, he's transformed Promescent from a single product brand to a leader in the industry. Backed by over 2000 healthcare professionals in the US alone, with over 1,000,000 bottles sold, Promescent has successfully captured the hearts of a loyal audience.

Dive in and learn how Jeff took a brand entirely outside of his expertise and turned it into the most trusted brand in its market.

Things you will learn in this episode:

[00:01 - 05:18] Opening Segment

I introduce today’s guest, Jeff Abraham
Jeff gives a bit of his background
From designing computer chips to sexual wellness
How Jeff got into the company and became a CEO at 53

[05:19 - 28:59] How to Build the Most Trusted Brand in Your Market

Jeff shares insights about running a company different from his experience
Your brand is never the only option
First - match the quality of what is in the market
Next - make sure people like and trust you
People buy from personality - be likable and entertaining
Getting people to like you
Make everything you do ethical
It’s not success if you get it dishonestly
How Jeff brought elegance to the product
Show people you’re a cut above
Why Jeff changed the name of the organization
How the product works
Solving a real problem while taking the “shame” out of it
Jeff’s initial strategy to balance building the product vs. pushing its marketing
80/20 rule - 80% building with 20% ad spend
Implementing a “no instant gratification” rule
Building the foundation of the business
Reading the trends of your audience
Reaching milestones as a business
Always outperform the next goal
A quick word from our sponsor

[29:00 - 43:34] Protecting Your Brand and Building Its Legacy

Jeff talks about diversifying your business
You will sell when people trust you
Understand what your audience wants
Jeff explains the reasons behind the products they put out
The importance of having a formula for your business
Why does your company exist? What makes you different?
Ex: We will only release a product that we know works
People will reach out to you when they know your brand is trusted
Jeff shares about the tragedy of the founder of the company
Deciding to build a legacy in his stead

[43:35 - 48:44] Closing Segment

Jeff talks about the future of Promescent
Getting into all Wall-Mart stores
Releasing products for easy use
Looking to grow and put it in the hands of another company
Finding someone who shares the same vision
ThE RaNDoM RoUnD
How to connect with Jeff
Links below
Final words

Tweetable Quotes:

“Very few times in life are you ever going to find yourself in a situation that the product or service that you have is so far superior that you’re the only option out there.” - Jeff Abraham

“Don’t get down in the muck; rise above…! You want to establish credibility to get the right people buying the product for the right reasons.” - Jeff Abraham

“In any business, you have to have a formula… What is the basis of this company? What really and truly sets us apart?” - Jeff Abraham

Want to connect with Jeff? You can follow him on Twitter and LinkedIn. If anything you heard in the episode seems perfect for you, head on over to https://www.promescent.com/ to learn more!

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