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334: Is fermentation still the future of food?

Food Matters Live Podcast

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The Importance of Sustainability in the Food Industry

The European market is technically larger than well the US market for example. There's no reason why investment should be lower here I think historically the United States has been a little bit more innovative and or more willing to yeah innovate in their foodHere in Europe we have very traditional food cultures and maybe slower adoption at times in some countries nevertheless research from around the world demonstrates that consumers are transitioning to more sustainable proteins including plant-based.

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