MacBook Neo name leak and branding

Apple released a slew of new devices this week, including the stellar MacBook Neo and iPhone 17e, plus the very good Studio Display XDR, all on the AppleInsider Podcast.

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Links from the Show:

• Apple itself has leaked a 'MacBook Neo'
• Studio Display Pro rumors resurface after code references suggest a premium model
• iPhone 17e arrives with A19 chip upgrade and MagSafe charging
• There's not much in the new M4 iPad Air update other than speed
• Performance anxiety: iPad Air M4 chip is binned, has only three performance cores
• MacBook Pro with M5 Pro and M5 Max arrive, with few surprises
• How M5 Pro and M5 Max push MacBook Pro into high-bandwidth AI era
• New M5 MacBook Air gets double the storage, Wi-Fi 7, and a higher price
• New Studio Display XDR immediately outshines the updated Studio Display
• MacBook Neo is Apple's new $599 entry-level notebook
• MacBook Neo has compromises, but not all of them will matter to you
• MacBook Neo name chosen to reflect its 'fun, friendly, and fresh' look
• MacBook Neo vs M5 MacBook Air: Budget notebooks compared
• MacBook Neo is (probably) not for you, that doesn't make it a failure

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• (00:00) - Intro
• (01:24) - Apple launches
• (17:49) - iPad Air
• (23:36) - MacBook Pro
• (33:41) - Studio Displays
• (50:39) - MacBook Neo