Julie Bowerman of Kellogg Company on omnichannel marketing, leveraging media mix modeling, and using analytics to build strategy
BRAVE COMMERCE
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How Do You Educate Your Colleagues About MMM?
How are you educating your colleagues at your level on where the industry is heading and how measurement needs to evolve? I don't know that I've got any like silver bullet here. We're trying to push a lot of test and learns and a lot of pilots with Cuba. That's not going to replace MMM short term. But if we can kind of start to get a little organized on this in addition to MMM, I think it will start to influence over time.
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