As a seller, storytelling can be a great asset. More than anything, a well-told story is one of the best ways to get your buyer more emotionally attached to solving a problem. Today, John Kaplan explains the many ways that storytelling, if done properly, can help you. Topics of discussion include:

How to hone your storytelling ability.
Making a story relevant to the customer—getting them to stand in the story.
The benefits of helping the buyer to share their own story.
Using stories effectively during various stages of the sales process.

Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career.

Check out the platform here: https://my.ascender.co/Ascender/

Here are some additional resources:

Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparison
Methods to Increase Sales: Nailing Your Proof Points
- https://bit.ly/3Vaflh7
How to Tell Impactful Stories | Podcast
- https://apple.co/3Vf0vWp

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.

How to use stories in your sales process

The Audible-Ready Sales Podcast

Using vulnerability to elicit buyer stories

The AI-powered Podcast Player