How Andromeda Changes Audience Behavior

John explains Meta's generative ads model, why new campaigns often reach the same trained users, not fresh ones.

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Episode notes

Stop obsessing over new audiences and creative tests in Meta ads. We’ve got something better! Tier 11’s John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.

Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads.

We explore the real power of Meta’s new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it’s a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.

In This Episode:

- What is the Sticky Pixel Strategy?

- Case study: application of the Sticky Pixel Strategy

- Limitations of messaging testing in driving results

- Results from broad targeting in TRT campaigns

- Overcoming objections with targeted messaging

- Using the feeder strategy in Meta ads

- Final takeaways on Meta ads spend and strategy

Mentioned in the Episode:

Partner With Tier 11’s Marketing Experts: https://www.tiereleven.com/apply

Tier 11 nCAC: https://www.tiereleven.com/ncac

Creative Diversification Package: https://www.tiereleven.com/cd