The Real of Your Desire

Capitalism has to take advantage of the real of your desire. But I think it's also very threatening to it because it threatens like it threatens the entire symbolic structure. If you don't mobilize that real, you're never going to get people invested in what you're doing. So there's a real there's a kind of fast and loose that any ruling structure,. especially capitalism has to play with the real of desire or the the real as such.