Why Should Your Audience Care?

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Find Brent online: https://www.linkedin.com/in/brentdykes
Watch the video of this episode: https://youtu.be/QcihRq9ieWE

Highlights of the show:

[00:01:21] Guest Introduction

[00:03:33] Talk to us a bit about where you grew up and what it was like there?

[00:04:58] You're still involved in the technology field and still involved with 'Data' in a sense. So is life really different than what you imagined it might be?

[00:08:36] ...the new indicating or talking or informing what is there,subtle differences is it glaring differences? Talk to us about that.

[00:14:05] I love philosophy, and Aristotle is definitely one of my favorites. So I'm wondering what can Aristotle teach us about persuasion and storytelling?

[00:15:18] "Telos"

[00:20:55] System one and System twos.

[00:21:00] If most of our decisions are very emotional, then how is it that we can make better decisions in spite of this emotional nature that we have?

[00:24:09 How do you define the term "motivated reasoning"?

[00:27:25] What are the differences in the ways that facts and stories activate our brains? Are some other differences in the ways that you know, facts and stories that activate our brain?

[00:31:48] What is a Data story like? Isn't it just the same as a dashboard with visuals or is it something else?

[00:37:19] What are the elements of an insight? How do we go from fact to insight?

[00:40:08] Is there a distinction between just the old fashioned insight and like an actionable insight? How do we distinguish the two?

[00:47:15] What is the "FOUR D" framework?

[00:52:32] We might have an audience member that's a key audience member, and they just want the facts. How do we how do we handle that situation?

[00:59:03] What's the difference between a Data story and a Data forgery?

[01:04:41] You talk about Cognitive Biases, Logical Fallacies in your book, what are these and why are they important to watch out for? Why should we keep an eye out for these things?

[01:10:45-01] It is this it's one hundred years in the future what do you want to be remembered for?

[01:12:23] What are you currently reading?

[01:12:43] What song do you currently have on repeat?

[01:13:26] If you lost all of your possessions, but one, what would you want it to be?

[01:13:48] What's your worst habit?

[01:13:55] What's your favourite, candy?

[01:14:12 What's one of your favorite comfort foods?

[01:14:24 What's something you learned in the last week?

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