
Why did WeWork fail?
Front Burner
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The Rise and Fall of WeWork
This chapter discusses the rise and fall of WeWork, a co-working space company. It explores the company's charismatic CEO's ability to raise money, the concept of lease arbitrage, and WeWork's sales pitch. It also analyzes the role of Adam Newman's personality in WeWork's success and the trend of venture capitalists being drawn to hyper-ambitious founders.
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