Before The Bestseller cover image

BTB15: The First 90 Days | Michael D. Watkins

Before The Bestseller

00:00

How to Get Up and Speed and You May Roll

There was reasonable separation even then between the publishing arm and the academic arm. The first 90 days is a perfect brand, it's a perfect title, right? But I didn't come up with that, the press came up with it, right? So even things like how you title your book turns out to be pretty important.

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