Episode 79: A social media marketing masterclass
CIM Marketing Podcast
00:00
How to Use Micro-Inferences to Improve Your Social Media Marketing
Many organisations are using pools of micro-inferences rather than on a paid-for by per post basis but in a more longer-term relationship. Community platforms do make it easier, 100%. The third point I think is fantastic because these micro-influencers are people that are going to try new things and you're able to tap into the stuff that works the most. We've got a travel blog and a TikTok and people tend to want to work with us not because they're with the biggest but because we've had some viral videos.
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