The Idea of True Fans

Timothy Stanley: I remember Tim talking about this concept in this article you wrote called a thousand true fans. The idea of true fans came out of the realization that while it's wonderful to have a million customers and audience is not absolutely necessary with today's technology, he says. Stanley: If you were able to sell $100 worth of something to a thousand fans, a thousandtrue fans, that would be $100,000. He says if you are basically tending your thousand true fans, that's almost another job.Stanley: You don't need a million fans to have success. You can have a different kind of success with a bazillion fans or even a thousand names.